" my working wendy shoes by aerosoles"
"I have a funny career! Right after high school graduation i knew what i wanted to be but i also knew what i am going to be after college, but due to some realistic and practical reasons i landed the latter part... ;p I didn't have straight college degree from a prestigious or respected university. It was a mixture of something i love to do for the moment, got in a business course but later quit because accounting freaks the sh** out of me, so i took another one somewhere far away the course i really wanted AB History, it was a short program just over a year and i got my AB certification but its equivalent is already an AB degree here like your POLSCI,then spent a summer with my father in norway got a pre grad school program in INTL ECON!weeee! great!yahoo! weird!when i went back ...i planned to take accounting classes coz my aunt wont hire me coz i cant read numbers,lol...but never succeeded it bore me to death, instead i took subjects in an diplomatic course and maybe try to veer out from my destiny.....but sadly i cant..i was born to be in the world of marketing,pr and ads justs like my aunt coz they said im just like her...anyway,been part-timing for her for the past years ...there where i learned the ins and outs of this crazy world of ours..."
FAST FORWARD 2009>>>>>>>>>>>>>>>>>>>>>>>>
2009 was my life's turning point. The firm that I and my 4 other friends/cousins turned 3, this was the year too that we got our SEC certification as a corporation then become independent from my aunt's firms, well even though most of our clients was passed over by our mother firm still we are still proud to maintain a firm ground in this very competitive industry. This year too is the year we transferred to our permanent HQ from makati where we share with our other friends an relative's companies now we have our own in ortigas. ;p It will be our home this coming years....
The firm wasn't only our life we have other business interest too big or small it always keeps us in our toes. We handle people in politics for PR and this is the start of the crucial days (6 months to go before election time), this is one of the most difficult field in our job, you read all the newspapers national/local to PCIJ Journals, watch local news (it sucks if the news is in local dialect, you have it translated with a staff who knows the dialect whether its cebuano,chabacano or illonggo you have to watch the news and of course our world stops during evening news and we listen attentively and sometimes if our client is the news superstar grab a pen and start taking notes if we are in a resto during that time we know the art of writing on a tissue paper without tearing it! I tell you politicians sleeps while we think for them, and ensure their victory for 2010.We travel to their place 2-3 times a week just to grasp the local feel and study the political scene, do surveys, do issue troubleshooting, image build up, publicity, political analysis, and make recommendations, actually what we really o is make our candidates win by hook or by crook. This 2010 will be my first and last year to handle political client accounts, its not that i don't like it actually i love the challenge but their are reasons i can't explain and im concentrating more on product ads and marketing, not anymore in PR, this year ill give my best farewell shot in PR.
Marketing either by goods or services is difficult we define it as He plants the seed but we should do everything to make bear fruits and he reaps them!haha...joke! We make sure your business will flourish! :) Under this we have the most number of accounts it reached 307 brands ranging from soap to restos to food chains to uhmm clothes. :) We made sure people recall your brand, so we have people who watch TV all day tally air times and brand identification( how many times it was thanked by artists, as well as every program's end credits), well i do that too sometimes...
Ads? I guess that's my forte, right now i work per project for ALV and Ace Saatchi&Saatchi under the management of the firm. Ads is fun, i can express my feelings in it, i can be as creative as i want to..for now i did 2 tri-media and 16 print, and still 23 projects hanging to be done before december one, the yuletide season floods advertising with projects... :) Im still a little worm in the Advertising Industry and still has lot of rice to eat to perfect the art of advertising...
A week in my life is crazy! And if you wanna be in my Aerosole shoes you have to promise yourself that you wont give up coz giving is not an option nor commiting suicide.hahaha...you have to be tough! Aerosole shoes are god sent, i have only one pair and its in black so that it suits whatever im wearing for that day, whether im in slacks or in jeans, im in aerosoles most of the time in a workday i just change shoes for meetings, and if im out, but during war times im with my black aerosoles! ;p
My shoes saw every second of my work every contract signed, the month's payroll signed, every day's income audited, every tear for a wrecked project, every turned down portfolios, every congratulations note, every project termination letter, every sinking survey, piles of piles of newspaper reviewed, cd after cd of presentations, heard an hour sermon our client to us...its really crazy out here! On a Monday we rush to our 10 am jump start briefing from there we now have an idea what our week will be if its a breeze in the park or a trip to hell back and forth.Well this past weeks was the latter one and according to our TIME LINE it will continue till JULY 2010...goodluck to us!......for the rest of week you cant say your sched: its unstable as the Philippine weather, we eat breakfast from another city then be back in our office chair by siesta time reading portfolios...we are literally everywhere..i tell you everyday is a space shuttle ride here! You will learn the art of reading a newspaper while watching tv, while typing your paperwork, while eating your breakfast! We are the gods and goddesses of Multi-tasking. Doing one work at a time is silly!
too many stories to tell you about my aerosoles shoes but its 1am an i have a plane to catch tomorrow...GODSPEED!..this is a preview of a week in my shoes...more to come! ;p
